Jason Reynolds came from Jamaica and the world of professional live sound to become manager for Jully Black in 2023. Now, he's the right hand man for Canada’s Queen of R&B and Soul, and he has also recently signed Edmonton-based band Melafrique.

It's an interesting route that's served him well in the business, as someone who understands the parts that musicians truly care about. After studying Audio Engineering and Music Production at Metalworks Institute, he worked with numerous churches in the Greater Toronto Area, providing design, integration and technical support services. He's also been a lecturer at Metalworks Institute.

Today, Reynolds is an Account Manager at Soundbox Productions in Hamilton, Ontario, and serves as President and equal partner at ReynJer Music. He's been a Production Manager and Monitor Engineer for Shaggy, as well as Tour Manager and Front of House Engineer for Magic!, the band behind the global hit "Rude." He also tours with Stephen Marley and the Marley Brothers as Monitor Engineer.

Reynolds' proudest achievement this year was Jully Black's Songs and Stories tour. "It was our initial goal when we set out, to see Jully back on stage in the capacity of a headline tour. After 17 years, 14 shows across Canada later and we’ve accomplished what we set out to do as our first goal. We’re not stopping." His advice to managers is to "work hard and trust your gut. Your artists trust you for a reason."